The interface let user have a natural interaction and TOUCH the content. The iPhone function was desmontrated when players move and touch the screen which translates its ease of use and reactivity.

iPhone’s feature was also highlighted through the interface, e.g. touch screen, larger screen, better sound quality, etc.

The interactive interface was placed at shopping centres, which allow visitors to discover the beautiful graphical interface of iPhone,?play with its huge screen and have an interactive relationship with the product.

It successfully raise public awareness to the new product, public are allowed to familar the product before purchase.

This new advertising technolgy also appeal to and giving excitment to Apple’s customer who follow the latest technolgy and trend, and that also further enhance Apple position as an world-leading innovative brand.

–Sue Tse